Your brand identity is an integral part of your company. It’s how the public views your organization and relates to your business. Crafting a brand identity that promotes your values and mission can help you establish a positive and authentic foothold in the marketplace

The whole idea of a logo is to identify who you are to potential customers. It should be simple and appropriate to the nature of your business but also memorable. A good logo can be used in a variety of sizes and colors. Your logo should have the versatility to appear different items from a pen to a a store front.